EVENT RECAP: THE POWER OF COMMUNITY
These days in order for brands to stand out, they need to do more than just sell a product or service to customers, and the smartest businesses are recognising the importance of cultivating online and IRL communities. Women Who brought together three women who know first-hand what it takes not only to build a brand, but to build an engaged community around it. Nazifa Movsoumova (founder of Modern Society), freelance journalist Ellen Atlanta (former Comms and Community Manager at WAH London) and brands and communications specialist Malin Persson (former global brand developer at GLUG), who shared tips and tricks on the art of building a meaningful community around your brand, how to use social media and IRL experiences to boost your brand, and the power of forging a voice that truly resonates with your customers.
Thank you to the Ace Hotel for hosting us.