EVENT RECAP: PERSONAL BRANDING 101 (ROUND II)
Your ‘personal brand’ – no matter how cringe-y that might sound – is a hugely important part of building your career, especially if you work within the creative industries. It’s a way of letting potential clients or employers know what you’re all about, and can very often be the deciding factor in securing that exciting new commission, collaboration, or job. Having a personal brand that opens doors, whether that’s on the job hunt, or getting more freelance work, is an essential part of your career toolkit, so earlier this year, we hosted a repeat session of our hugely popular ‘Personal Branding 101’ workshop at the Ace Hotel. Through a series of practical exercises outlining how to self-promote more effectively, how to find your niche, and how best to use social media to communicate your brand, the workshop covered everything you need to know about building a personal brand that ultimately leads to better career opportunities.