My conversation with London-based jewellery designer Rosh Mahtani hits a stumbling block pretty much straight away. We can’t decide on what her title should be, which wouldn’t really matter except for the fact that – to be quite honest – I need something to put in her caption. Designer? Creative Director? Photographer? Writer? Rosh is one of those awe-inspiring creatives who's intuitively able to apply her eye for visuals to lots of different mediums, from photography to illustration – and the nature of running a business means there are very few jobs she doesn't do.
Still, it’s her talent for creating show-stoppingly beautiful jewellery that’s seen Alighieri, the luxe jewellery brand she launched in 2014, so readily adopted by the fashion set, garnering features in Vogue and Harper’s Bazaar (where she once interned) and adorning the ears and hands of the chicest bloggers. We caught up in her studio to discuss how starting her own business gave her a sense of purpose, as well as the challenges of being an entrepreneur. These are the bits you don’t see on Instagram.
THE LITERARY INSPIRATION BEHIND ALIGHIERI
I fell in love with Dante Alighieri's work whilst reading French and Italian at Oxford University, and after I graduated I found that I wasn't able to let it go. I spent some time in Australia, and I had the Divine Comedy with me and wanted to explore it further. It's fair to say I've always been really into jewellery - I love jewellery, and I very randomly took a one-day course in wax casting. I started making things and thought, “how great would it be to create one piece for every one of Dante Alighieri's canti?”. It's such a visual text, and so much art has been based on Dante's texts, so I wanted to tell the story somehow - and it happened to manifest itself in jewellery. It's funny – I actually bought the domain name for Alighieri a couple of days after I did that course. I always had it in my mind that I wanted to create something from Dante’s work.
HOW STARTING HER OWN BUSINESS GAVE HER A CREATIVE OUTLET
After I graduated, I had no idea what I wanted to do – I always knew I wanted to do something creative, and I think I always knew I wanted to start my own business but I never had a 'thing'. Lots of my friends had acting or writing as a 'thing' and I quite liked everything, but I'd never excelled at any one thing. I interned in the fashion industry, at Harper's Bazaar, and worked at Avenue 32 as a Visual Merchandiser during its early stages. I liked fashion but I never wanted to only do that.