004: Sabine Zetteler. Promoting Projects. Rude Clients.
This month we’ve got Sabine Zetteler in the hotseat, founder of one of the creative industries’ foremost PR agencies, Zetteler. Sabine is a PR maestro, so of course she shared her advice on how best to promote your projects and ideas at launch; and we also talked about how (and when) to scale from being a one-woman ‘solopreneur’ to running a fully-fledged business of many. Plus – advice on how to deal with rude clients as a freelancer, in this month’s segment of Ask Otegha.